The Challenge:
PIMS’ target audience is young people under 30 living
in large metropolitan cities. They are bold, open-minded and passionate about life, yet their lives often lack real emotional intimacy and authentic social connections.
This audience actively uses dating apps where the most popular first date is inviting someone out for a coffee…
but coffee has become a cliche.
Why settle for something basic, when there’s original, stylish and delicious PIMS?
PIMS’ target audience is young people under 30 living
in large metropolitan cities. They are bold, open-minded and passionate about life, yet their lives often lack real emotional intimacy and authentic social connections.
This audience actively uses dating apps where the most popular first date is inviting someone out for a coffee…
but coffee has become a cliche.
Why settle for something basic, when there’s original, stylish and delicious PIMS?
The Execution:
Space Activations/ “Safe of Crushes”:
Contact cards in capsules dropped into pink/blue safes. Pick one, connect and bond over PIMS. For queues –
blue flags as a signal of openness to chat.
Space Activations/ “Safe of Crushes”:
Contact cards in capsules dropped into pink/blue safes. Pick one, connect and bond over PIMS. For queues –
blue flags as a signal of openness to chat.
The Result:
- Brand awareness up nearly 300% (4x growth since campaign launch)
- Search demand surged from 30k to 115k at peak
- PIMS redefined the coffee-date culture, becoming a symbol of modern connections
Collaboration PIMS x PURE:
In-app “Love Lab” quiz matches users with PIMS flavors, unlocks discounts and displays their “flavor soulmate” to spark convos online and offline.
Packaging:
Flirty stickers with provocative lines “I am hot” or “I like it softer” turn every drink into an Instagram-worthy experience and a conversation-starter.
In-app “Love Lab” quiz matches users with PIMS flavors, unlocks discounts and displays their “flavor soulmate” to spark convos online and offline.
Packaging:
Flirty stickers with provocative lines “I am hot” or “I like it softer” turn every drink into an Instagram-worthy experience and a conversation-starter.
The Strategy:
To position PIMS as a fresh and exciting alternative to the standard “coffee date”, the brand leaned into a playful modern personality. The goal was to connect with our audience emotionally by making PIMS part of their dating and social life. For example, by turning a simple meetup into a more memorable, fun and chic experience.
To position PIMS as a fresh and exciting alternative to the standard “coffee date”, the brand leaned into a playful modern personality. The goal was to connect with our audience emotionally by making PIMS part of their dating and social life. For example, by turning a simple meetup into a more memorable, fun and chic experience.
Love by Flavor:
How PIMS Made Dating Fun Again
How PIMS Made Dating Fun Again
Case study by Brandometrics
Native advertising integration within the PURE app: engaging game mechanics — perfect for the brand’s young, experiment-friendly audience
The Challenge:
PIMS’ target audience is young people
under 30 living in large metropolitan cities. They are bold, open-minded and passionate about life, yet their lives often lack
real emotional intimacy and authentic social connections. This audience actively uses dating apps where the most popular first date is inviting someone out for a coffee…
but coffee has become a cliche.
PIMS’ target audience is young people
under 30 living in large metropolitan cities. They are bold, open-minded and passionate about life, yet their lives often lack
real emotional intimacy and authentic social connections. This audience actively uses dating apps where the most popular first date is inviting someone out for a coffee…
but coffee has become a cliche.
The Execution:
Space Activations/ “Safe of Crushes”:
Contact cards in capsules dropped into pink/blue safes. Pick one, connect and bond over PIMS. For queues – blue flags as a signal
of openness to chat.
Space Activations/ “Safe of Crushes”:
Contact cards in capsules dropped into pink/blue safes. Pick one, connect and bond over PIMS. For queues – blue flags as a signal
of openness to chat.
Why settle for something basic, when there’s original, stylish and delicious PIMS?
The Strategy:
To position PIMS as a fresh and exciting alternative
to the standard “coffee date”, the brand leaned into
a playful modern personality. The goal was to connect
with our audience emotionally by making PIMS part
of their dating and social life. For example, by turning
a simple meetup into a more memorable, fun and chic experience.
The Strategy:
To position PIMS as a fresh and exciting alternative
to the standard “coffee date”, the brand leaned into
a playful modern personality. The goal was to connect
with our audience emotionally by making PIMS part
of their dating and social life. For example, by turning
a simple meetup into a more memorable, fun and chic experience.
Collaboration PIMS x PURE:
In-app “Love Lab” quiz matches users with PIMS flavors, unlocks discounts and displays their “flavor soulmate”
to spark convos online and offline.
Packaging:
Flirty stickers with provocative lines “I am hot” or “I like it softer” turn every drink into an Instagram-worthy experience and a conversation-starter.
In-app “Love Lab” quiz matches users with PIMS flavors, unlocks discounts and displays their “flavor soulmate”
to spark convos online and offline.
Packaging:
Flirty stickers with provocative lines “I am hot” or “I like it softer” turn every drink into an Instagram-worthy experience and a conversation-starter.
The Result:
- Brand awareness up nearly 300% (4x growth since campaign launch)
- Search demand surged from 30k to 115k at peak
- PIMS redefined the coffee-date culture, becoming a symbol of modern connections
Love by Flavor:
How PIMS Made Dating Fun Again
How PIMS Made Dating Fun Again
Case study by Brandometrics
Integration within the PURE app: engaging game mechanics — perfect for the brand’s young, experiment-friendly audience
The Challenge:
PIMS’ target audience is young people under 30 living in large metropolitan cities. They are bold, open-minded
and passionate about life, yet their lives often lack real emotional intimacy and authentic social connections.
This audience actively uses dating apps where the most popular first date is inviting someone out for a coffee…
but coffee has become a cliche.
PIMS’ target audience is young people under 30 living in large metropolitan cities. They are bold, open-minded
and passionate about life, yet their lives often lack real emotional intimacy and authentic social connections.
This audience actively uses dating apps where the most popular first date is inviting someone out for a coffee…
but coffee has become a cliche.
The Execution:
Space Activations/ “Safe of Crushes”:
Contact cards in capsules dropped into pink/blue safes. Pick one, connect and bond over PIMS. For queues – blue flags as a signal of openness to chat.
Space Activations/ “Safe of Crushes”:
Contact cards in capsules dropped into pink/blue safes. Pick one, connect and bond over PIMS. For queues – blue flags as a signal of openness to chat.
Why settle for something basic, when there’s original, stylish and delicious PIMS?
The Strategy:
To position PIMS as a fresh and exciting alternative to the standard “coffee date”, the brand leaned into a playful modern personality. The goal was to connect with our audience emotionally by making PIMS part of their dating and social life. For example, by turning a simple meetup into a more memorable, fun and chic experience.
The Strategy:
To position PIMS as a fresh and exciting alternative to the standard “coffee date”, the brand leaned into a playful modern personality. The goal was to connect with our audience emotionally by making PIMS part of their dating and social life. For example, by turning a simple meetup into a more memorable, fun and chic experience.
Collaboration PIMS x PURE:
In-app “Love Lab” quiz matches users with PIMS flavors, unlocks discounts and displays their “flavor soulmate” to spark convos online and offline.
Packaging:
Flirty stickers with provocative lines “I am hot” or “I like it softer” turn every drink into an Instagram-worthy experience and a conversation-starter.
In-app “Love Lab” quiz matches users with PIMS flavors, unlocks discounts and displays their “flavor soulmate” to spark convos online and offline.
Packaging:
Flirty stickers with provocative lines “I am hot” or “I like it softer” turn every drink into an Instagram-worthy experience and a conversation-starter.
The Result:
- Brand awareness up nearly 300% (4x growth since campaign launch)
- Search demand surged from 30k to 115k at peak
- PIMS redefined the coffee-date culture, becoming a symbol of modern connections
Love by Flavor:
How PIMS Made Dating Fun Again
How PIMS Made Dating Fun Again
Case study by Brandometrics
Integration within the PURE app: engaging game mechanics — perfect for the brand’s young, experiment-friendly audience
First step to build
your fabulous brand
your fabulous brand
Fill out the form below to start your journey to remarkable results
Love by Flavor:
How PIMS Made Dating Fun Again
How PIMS Made Dating Fun Again
Case study by Brandometrics
Native advertising integration within the PURE app: engaging game mechanics — perfect for the brand’s young, experiment-friendly audience
The Challenge:
PIMS’ target audience is young people
under 30 living in large metropolitan cities. They are bold, open-minded and passionate about life, yet their lives often lack real emotional intimacy and authentic social connections.
This audience actively uses dating apps where the most popular first date is inviting someone out for a coffee… but coffee has become a cliche.
Why settle for something basic, when there’s original, stylish and delicious PIMS?
PIMS’ target audience is young people
under 30 living in large metropolitan cities. They are bold, open-minded and passionate about life, yet their lives often lack real emotional intimacy and authentic social connections.
This audience actively uses dating apps where the most popular first date is inviting someone out for a coffee… but coffee has become a cliche.
Why settle for something basic, when there’s original, stylish and delicious PIMS?
The Strategy:
To position PIMS as a fresh and exciting alternative to the standard “coffee date”,
the brand leaned into a playful modern personality. The goal was to connect with our audience emotionally by making PIMS part of their dating and social life. For example, by turning a simple meetup into a more memorable, fun and chic experience.
To position PIMS as a fresh and exciting alternative to the standard “coffee date”,
the brand leaned into a playful modern personality. The goal was to connect with our audience emotionally by making PIMS part of their dating and social life. For example, by turning a simple meetup into a more memorable, fun and chic experience.
The Execution:
Space Activations/ “Safe of Crushes”:
Contact cards in capsules dropped into pink/blue safes. Pick one, connect and bond over PIMS. For queues – blue flags as a signal of openness to chat.
Space Activations/ “Safe of Crushes”:
Contact cards in capsules dropped into pink/blue safes. Pick one, connect and bond over PIMS. For queues – blue flags as a signal of openness to chat.
Collaboration
PIMS x PURE:
In-app “Love Lab” quiz
matches users with PIMS flavors,
unlocks discounts and displays their “flavor soulmate” to spark convos online and offline.
Packaging:
Flirty stickers with provocative lines “I am hot” or “I like it softer” turn every drink into an Instagram-worthy experience and a conversation-starter.
PIMS x PURE:
In-app “Love Lab” quiz
matches users with PIMS flavors,
unlocks discounts and displays their “flavor soulmate” to spark convos online and offline.
Packaging:
Flirty stickers with provocative lines “I am hot” or “I like it softer” turn every drink into an Instagram-worthy experience and a conversation-starter.
The Result:
- Brand awareness up nearly 300% (4x growth since campaign launch)
- Search demand surged from 30k to 115k at peak
- PIMS redefined the coffee-date culture, becoming a symbol of modern connections
First step to build
your fabulous brand
your fabulous brand
First step
to build
your fabulous brand
to build
your fabulous brand
Fill out the form below to start your journey to remarkable results