Crafting PonAmour:
A Modern Luxury in Floral Experiences

Case study
by Brandometrics

About the Client

The owner of Flonet, popular in California mass-market flower delivery, reached out
to Brandometrics to create a new brand
from scratch.
We embraced the challenge and came with… PonAmour. This new brand would be
a premium flower delivery service.
Ponamour would focus on elegant aesthetics, curated floral arrangements, and a seamless customer experience.
It would stand out for its blend
of sophistication and emotional storytelling, offering not just bouquets but full-fledged experiences of beauty and affection.

Task

Create a recognizable and refined visual identity that would emphasize the premium positioning of PonAmour and convey
the emotional value of the service. Develop
a consistent brand system and digital platform that communicates luxury, elegance, and modernity, ensuring the brand stands out
in a crowded online floral market.

Challenge

The flower delivery market is oversaturated
with brands that rely on clichéd romantic imagery or overly decorative styles. The main challenge was to build a modern and elegant identity that feels both premium
and accessible, while avoiding visual clichés.
The brand needed to convey emotion, quality,
and style through a minimalist yet expressive
design language.

Strategy

1. Market Research
- Analysis of leading flower delivery services
in California and across the US
- Identification of common trends: excessive decorativeness, overuse of pastel tones, stereotypical romantic elements
- Defining differentiation for PonAmour: emotional minimalism, inspired by luxury fashion and contemporary editorial aesthetics

2. Target Audience Analysis
- Main clients: people with elevated lifestyle and exquisite taste, willing to impress their loved ones with chic and unique bouquets

3. Brand Platform Development
- Mission: “To deliver senses, not flowers” – flowers as priceless emotions
and experiences
- Values: elegance, luxury, sincerity, aesthetic precision, emotional resonance
- Brand archetype: “Lover” with elements
of “Everyman” – celebrating beauty
while shaping refined experiences

4. Brand Identity Design
- Logo: The elegant monogram, made up
of four hearts forming a symbol of a delicate flower, combined the idea of love
and elegance
- Visual Style: A clean layout with a lot of white space, black typography, and soft muted photography, reminiscent of luxury magazines
- Color Palette: Muted green and beige with black accents as an alternative to commonly used pink color palette
- Typography: A mix of serif and sans-serif
to balance modernity with sophistication

Result

PonAmour is now a premium flower delivery service with its own workshop and online store. The brand received a strong, elegant, and modern identity that clearly stands out in the flower delivery market.


- The new branding elevated the company
to a premium positioning, increasing customer trust and loyalty
- The minimalist visual system communicates sophistication and emotional depth


PonAmour is now perceived not merely
as a flower delivery service, but as a curator
of aesthetic experiences and emotions –
a brand that makes flower-gifting feel meaningful and luxurious.

Fill out the form below to start your journey to remarkable results