About the client:

Nodon is one of the key players in the pharmaceutical industry, specializing in research and development in the field of genetic engineering. The company actively invests in innovation and strives to establish communication with international partners and the scientific community.

Task:

Create a recognizable branding from scratch
that would highlight the company's level
of expertise and its innovative approach.
The main goal is to create a modern identity and digital platform for effective interaction with investors, partners and research facilities.

Challenge:

The pharmaceutical market is highly competitive and has strict requirements
and expectations for the visual language
of the brand. The challenge was to find
a balance between scientific rigor
and a progressive vision: the brand should simultaneously convey expertise, reliability and trust, but at the same time stand out, instead of looking boring and dry.

Strategy

1. Market Research
- Analysis of global and local players
in the pharmaceutical industry
- Identification of key visual patterns:
excessive academicism, overloaded
with medical symbols
- Definition of differentiators for Nodon:
a combination of scientific precision
and innovative thinking

2. Target Audience Analysis
- Partners and investors who expect a strict and modern brand
- A scientific community that values transparency and reliability
- End clients (medical organizations)
who value reputation and reliability

3. Brand Platform Development
- Mission formation: "To develop medicine through innovations in the field of genetic engineering."
- Values: accuracy, scientific excellence and integrity, advanced technologies, trust
- Brand archetype: "Creator" with elements
of "Sage"

4. Brand Identity Design
- Logo: brand name with interlacing letters forming the shape of DNA. It is not only
a visual symbol, but also a reflection of the essence of the company's specialization
- Style: minimalism and futurism. White
is the base, deep blue shades are the accent
- The visual concept evokes associations
with precision, laboratory purity and advanced technology

5. Digital Platform Development or UX/UI
- A modern corporate-style website
- A simple and intuitive interface for investors
and partners

Result:

A strong visual system that distinguishes Nodon from competitors and transmits a high level of expertise
The new logo and identity reflect the company's innovative approach
The website development and launch has strengthened communication with key audiences and increased the trust of partners and investors
The brand is now perceived as a leader in the field of scientific research and a new generation of pharmaceuticals

Redefining Pharmaceutical Identity: Branding between Science and Innovation

Case study
by Brandometrics

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